Running a Photography Business The Basics

Have you ever considered going out and becoming a freelance photographer? This class is the first in a series about getting started as a professional photographer. Here, instructor Skip Cohen will help you to develop a business plan, starting with the right skill set to match the photo specialty being targeted.

Running a Photography Business The Basics

A One Time Payment for Running a Photography Business The Basics
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Curriculum

Introduction

Welcome Preview
The Skills You Need to be Working on to Get the Most Out of this Course
What Made You Decide to be a Professional Photographer
About Skip

Defining Your Niche

The Hierarchy of Why People Hire a Professional Photographer
Gauging Your Commitment
Your Core Specialty for the Foundation of Your Business

Niches vs Skill Set

Defining the Specialties in Professional Photography
Degree of Difficulty in Getting Started in Each Specialty Preview
How to Research & Learn More About Each Specialty

Practice Practice Practice

"Practice Doesn't Make Perfect" What if You're Practicing It Wrong
Building Your Portfolio & Future Galleries
Family Friends & Model Releases

Understanding the Industry

Understanding the Industry Manufacturers & Vendors
Conventions Conferences & Workshops

Building Your Team Reputation & Brand

Building Your Team
Building Your Brand
Building Your Reputation
Your Website
Your Blog

Building Your Network

The Importance of Your Network
Cultivating Your Network

Getting Feedback - Outside Your family

Contests Portfolio Review Local Clubs
Facebook Forums Instagram & Friends

Your Gear

Know Your Gear
Renting/Leasing Versus Owning

Keeping Track of Your Costs

The Core Costs of Your Business
Don't Forget the Other Costs of Doing Business

Keys to Success

Know Your Audience
The Search for Success

Conclusion

Conclusion

Instructor

Skip Cohen

Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo. Prior to WPPI, he served as President of Hasselblad USA and has been actively supporting education for photographers for most of his career. He's coauthored six books on photography and in 2013 founded skipcohenuniversity.com/.

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